When it comes to Brand You, everything counts

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GET A GRIP: A firm handshake shows confidence, sincerity and strength.

Donna Rachelson

One of the most important lessons of personal branding and marketing is that when it comes to “Brand You”, everything counts.

From the way you answer the telephone to how you behave at a networking function, everything you do needs to consistently portray your personal brand in a positive light.

Here are eight small but easy to implement ways to assist you in taking your personal brand to the next level:

1. A firm handshake, which demonstrates confidence and strength. A soft, sloppy handshake is an instant put-off.

2. Making eye contact when you meet someone, which establishes a connection. It also shows you are engaging and genuinely interested in the other person. Remember: great personal brands don’t just focus on themselves. They make other people feel great too.

3. Expressing energy and enthusiasm. Passion is contagious. By expressing your enthusiasm, you draw others closer, create an emotional connection and make a favourable impression.

Passion is your personal brand's fuel and, in many cases, the passion you have for the work you do can be as important, if not more important, than your technical competence.

4. Speaking positively. There is so much negativity in the average conversation that a positive attitude makes you stand out and ensures you’re memorable. Focus on what is working – what problems can be solved and what solutions you can offer – as opposed to problems, challenges and what is not working.

5. Not gossiping, but finding something positive to say about someone when others are moaning about him or her. There’s nothing more damaging to your personal brand than gossip. Avoid it at all costs, even if it means having to leave a conversation.

6. Dressing well. It’s been scientifically proven that those who dress for success are more likely to achieve it.

By looking smart, you ensure that people take you seriously. Dress up a bit more and see what reaction it evokes from others. You’ll be surprised at how something so small can make a difference in people’s attitudes.

7. Arriving on time. Everyone has traffic issues and other excuses. By being on time, every time, you demonstrate respect.

In fact, always arrive slightly earlier and you’ll be in a great position to greet and connect with everyone in a meaningful way.

8. Putting your phone away during meetings. Don’t SMS or look at your e-mails on your phone during a meeting – it’s disrespectful, distracting and a poor reflection of your brand. Learn to check your phone between meetings. There’s rarely an e-mail that requires an absolutely immediate response.

l Donna Rachelson is a branding and marketing specialist. Contact her at donna@brandingandmarketingyou.com.

Visit www.brandingandmarketingyou.com