WHO estimates that 15 million babies around the world are born prematurely every year, of whom a million die due to complications.
The common theme is fear: women are turning to these new fads for comfort and reassurance.
It's an about turn for maternity wards, but a move in right direction, writes Omeshnie Naidoo
Folic acid pills, which contain vitamin B, has several important functions during pregnancy.
Kanye West will give Kim Kardashian West a £500,000 necklace when she gives birth.
Doctors hope that new knowledge will lead to tools that can more accurately predict when labour will take place.
After having her first two children via c-section, Charlotte Philby jumped at the chance of a 'natural' caesarean.
For parents who favour home birth, having control over the birth experience overrides society's disapproval.