The world's most beautiful women are choosing to give birth naturally, writes Omeshnie Naidoo.
Doctors have warned against deliberately smearing babies born by Caesarean section with their mother's vaginal fluids.
WHO estimates that 15 million babies around the world are born prematurely every year, of whom a million die due to complications.
The common theme is fear: women are turning to these new fads for comfort and reassurance.
Infants born on a Saturday or Sunday were found to be seven percent more likely to be stillborn or die in their first week of life.
Pregnant neurologist Dr Alison Richardson didn't pay attention when she started feeling stomach pains, and put it down to exhaustion.
Kanye West will give Kim Kardashian West a £500,000 necklace when she gives birth.
Doctors hope that new knowledge will lead to tools that can more accurately predict when labour will take place.
After having her first two children via c-section, Charlotte Philby jumped at the chance of a 'natural' caesarean.