Video could earn family big bucks

A screenshot from YouTube.

A screenshot from YouTube.

Published Oct 30, 2012

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London - It’s the sort of delightfully innocent exchange that plays out between young siblings every day.

But four-year-old Delilah O’Donoghue’s earnest lecture on behaviour to her two-year-old brother Gabriel could make their family a fortune.

Recently their father Lee told how he had initially posted a 65-second video clip of his children on YouTube thinking simply that friends and family could find it amusing.

Within days it had become an internet sensation. To date is has attached close to 3,5 million views, as well as requests for interviews from media outlets.

O’Donoghue and wife Alex, from Balsall Common, West Midlands, described the interest in the video as ‘surreal’.

The 42-year-old said he began filming on his smartphone about two minutes into the little girl’s scolding.

‘I watched from afar until I realised he must be really getting it from her,’ he said.

‘In classic Delilah style she decides to give it to him straight.’

Mrs O’Donoghue, 40, a teacher, said of their daughter: ‘Delilah’s very bossy – it’s how little girls are, I think.

‘She has scolded Gabriel in the past. But it is as much about trying to teach him. They are good little buddies really.’

The clip shows Gabriel receiving the dressing down from his sister after he found himself in hot water with their father for spitting at another child in the playground.

Delilah was quickly on hand with sisterly advice – some of which belies her young years.

‘I’ll keep remembering you being about two and I’ll tell my friends that too,’ she tells him.

‘You’re nearly three, you should toughen up a bit.’

As the lecture continues, Gabriel hangs his head, swings his legs, fidgets with his hands and looks away.

She tells him: ‘When Mom and Dad said you don’t do that, you don’t do that... and you don’t spit.’

Referring to the child with whom Gabriel had apparently had the playground spat, she adds: ‘That boy’s old enough. You’re only two.

‘You’re not old enough for that boy to... do a fight.

‘That boy’s older than you. Maybe he’s nine or ten...or maybe eight.’ Delilah completes her reprimand with the words: ‘Think about it, Gabriel. Think about it.’

Mr O’Donoghue, a company director, said he posted the clip, titled You Need to Toughen Up A Bit, on YouTube.

He said: ‘I’m not the sort of father who follows my children around with a digital camcorder. I just spotted it and thought it was comedy gold.’

He and his wife have now signed up with global video marketing company Viral Spiral, which represents hundreds of home-movie makers with the aim of maximising profits from clips posted online.

The couple said they had not decided how to proceed with marketing linked to the video, saying their first concern is the impact any deal would have on their children.

The most viewed viral video of all time is of another pair of British siblings.

The clip, called Charlie Bit My Finger, shows a little boy having his finger bitten by his baby brother and has been viewed more than 480million times since it was posted in 2007.

Their parents, Howard and Shelley Davies-Carr, from Buckinghamshire, also represented by Viral Spiral, have earned about £100,000 from advertising revenue and marketing deals.

Viral Spiral said: ‘This one is certainly endearing as Delilah shows so much maturity in what she says.

‘What happens next depends on how far the family want to go with it.’ - Daily Mail

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