London - A British supermarket has printed a Mother’s Day card for lesbian parents.
The card carries the message ‘To My Lovely Mums’. It is the first same-sex Mother’s Day card produced by Sainsbury’s.
The retailer said it wanted its selection "to better reflect the growing number of non-traditional families".
The move comes after it began to sell same-sex Valentine’s Day cards, and featured a lesbian couple among a range of families in its Christmas commercial.
Sainsbury's sells first Mother's Day card for lesbians https://t.co/narIXoccKh
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Commercial director James Brown said: "We’re delighted to be expanding our Mother’s Day range this year to include a same-sex card, giving our customers greater choice."
Around 20 000 children live in households with same-sex couples.
The UK greeting card industry is worth an estimated £1.7-billion, with Mother’s Day alone bringing in about £400m.