The main objective of the campaign – which was launched in March and is now entering its second phase – is to encourage people to adopt stray and abandoned animals and change their attitudes towards these animals.
This, the animal protection agency said, would assist it by reducing the number of strays, unwanted litters and deaths of animals at its centres each day.
Belinda Abraham, communications manager at the Cape of Good Hope SPCA, said the aim of the campaign was to encourage people to adopt animals from a shelter, rather than buying them at a pet store.
“By buying animals, people could be perpetuating the cycle of cruelty to animals.”
“Those who are unable to adopt can help us by circulating news of the campaign around social media, or by coming to the shelter and helping us to take care of the animals.”
* For further information on the campaign and how to adopt a pet, visit the SPCA website: www.spca.co.za.