File photo: Your referral system will only work if you feed it with content and make yourself more referable. Picture: AP

Martin Short from Q-Photo’s ProLab shares 5 basic principals that make clients refer them above other photographers.

Your referral system will only work if you feed it with content and make yourself more referable. 

I have spoken to many of the world’s top photographers and they all had five basic principals that made clients refer them above other photographers.

It starts with keeping your word...

It really is as basic as that. Trust is earned and every time you let someone down on a small issue. So do what you say you will without exception, every time.