''Donuts, is there anything they can't solve?"
Close to 5 000 South Africans queued to be a part of the first ever Dunkin’ Donuts® to open doors in South Africa. Some queuing for as long as 25 hours to get their first taste of the world-famous coffee and donuts.
According to Dunkin’ Donuts® South Africa Chief Operating Officer (COO) Davin Berrill, about 100 000 donuts and more than 2 500 cups of coffee were sold during the launch weekend, exceeding sales targets by 100 percent.
“More than one third of the sales came from the express queue, where guests could pick up half or full dozen boxes with a variety of donuts. Others were happy to wait in the queue for the full experience. Flavoured coffee was a definite hit while the rocky road donut was a Cape Town favourite. While the younger market wanted single orders, families were ordering dozen boxes. Our largest order was for 108 donuts,” adds Berrill.
Nearly three weeks after opening, the queues remain steady and the same loyal fans seem to be returning.
Dunkin’ Donuts® will continue its steady rollout in Cape Town. The next restaurant will open at the Canal Walk Shopping Centre on Friday, 4 November at 9 am.
*IOL adapted from press release.