The South African public has embraced the craze sweeping through fitness centres - and bedrooms - around the world, and from Friday to Sunday, Johannesburg's annual Sexpo plays host to the South African Pole Dancing Championships at Gallagher Estate.
Ten SA lasses are set to compete in the finals for the SA Pole Dancing Champion's crown.
Over 90 000 South Africans visited Sexpo in its first year. The health, sexuality and lifestyle expo has been drawing bigger and bigger crowds to each event across the country.
From erecting the largest penis in Africa, to the much-anticipated live shows and the record number of stalls selling adult products to entice everyone from the conservative to the experimental, Sexpo is a celebration of the joy of sex and sensuality, say the organisers
Penile artist Pricasso, Miss Nude Australia Arianna Starr, The Boerewors Brothers and several other performers will be entertaining visitors.
This year's event features quadruple the number of exhibitors it had at its debut last year, as well as more workshops and more booty. Several adult stars have confirmed appearances. Entry is R100.