Can furniture names be sexist?

Comment on this story


ikea billy bookcase

ikea.com

Website screenshot

London - Ikea has an egalitarian, liberal image, but this week the Swedish home furnishings giant has come in for criticism for its seemingly sexist stance on household accessories.

A flick through its catalogue shows that heavy, solid furniture is usually given a male name, while the softer furnishings are given female titles.

There’s the ‘Billy’ bookcase and ‘Benno’ TV stand.

The soft furnishings department offers ‘Gurli’, the fluffy throw.

Critics complain that Ikea’s naming strategy implies that women might be more at home with floral cushions. At least it didn’t call its dishwasher brushes ‘Gurli’. Then it really would be in trouble. - Daily Mail

Get our free Lifestyle newsletter - subscribe here...


sign up
 
 

Comment Guidelines



  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.

     

Business Directory