Men spend more money on Mother’s Day than they do for their lovers on Valentine’s Day, research claims.
They are so worried about impressing the most important woman in their lives that they fork out 68 percent more cash on keeping their mother happy than on romantic gifts for their partners.
A quarter of men admit they would rather see their football team lose than disappoint their mother, according to research from Asda.
Seventeen percent would rather be stood up on a date and 11 percent be late to their own wedding than let down their mum.
Supermarkets claim sales of flowers, champagne, chocolates and nightwear are higher in the run up to Mother's Day than February 14.
Last year Asda sold 23 percent more chocolate, prosecco and novelty gifts on Mother’s Day than Valentine’s Day.
The supermarket predicts it will sell at least twice as many flowers and cards this Mother’s Day compared to Valentine’s Day.