With over 7400 subscribers to her Youtube vlog channel, Cynthia Gwebu is definitely one to watch in the online space. This beauty blogger runs her eponymous website where she conducts product reviews, attends events, schools beauty enthusiasts about the latest trends and even does tutorials.
Cynthia’s logo is a nod to the famous Chanel logo but she is intent on carving her own lane in the business. This full-time blogger is the first to admit that it’s not all roses and Revlon when it comes to blogging but she is enjoying the journey – which she also broadcasts to over 6200 followers on Instagram.
We got to know Cynthia a little better:
How and when did you discover your love for all things beauty?
Possibly from reading glossy mags. I knew I always loved it but the obsession probably came about when I purchased my first lipstick.
When did you start your blog?
Around the age of 18. But back then it was merely a hobby and a concoction of dramatic teenage ramblings.
How easy or difficult has the blogging journey been?
Since actually committing to it fully (which was this year) it’s been an interesting journey. I faced some rejection in the beginning but since then it has picked up phenomenal momentum so I can’t complain about much.
What are some of the highlights of being in charge of a blog that bears your name?
Exactly that. Being in control of the creative process has been very exciting. It’s my ideas that get put forward, my vision and my story. No one can take that creative voice away from me and that for me is always thrilling.
What are some downsides/bad moments that you have experienced on this journey?
My journey has been a very blessed one but as I mentioned earlier, it definitely had to be the rejection from potential clients in the beginning. They came around since so I’m happy about that.
What are/have been the biggest trends for 2016?
For lips it has been the textured glitter lips a la Patt McGrath. Glossy lids was the trend for eyes. For skin: superfood skincare – kale, açaí, goji berries, quinoa, spirulina, chia seeds are beneficial when eaten and now also in the skincare products we use. Lastly, the wob – which is the wavy long bob – was the trend for hair.
What are your plans/goals for 2017?
I definitely want to travel more, outside of the country, if my work and schedule allows me!
Visit www.cynthiagwebu.com to keep up with the beauty blogger