Foschini launches #CourageToConquer campaign

Mariam Moos, Elise Fernandez & Lizelle Knott breast cancer survivors

Mariam Moos, Elise Fernandez & Lizelle Knott breast cancer survivors

Published Oct 21, 2016

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Foschini launches Courage to Conquer campaign for Breast Cancer awareness month.

With breast cancer being the most common cancer amongst women worldwide, Foschini is launching Courage to Conquer campaign for Breast Cancer awareness.

To amplify the Courage to Conquer campaign, Foschini has teamed up with organisations such as Look Good…Feel Better, Reach for Recovery, and CancerVive to unite eleven breast cancer survivors to openly share their story and encourage other women in South Africa to be bold and find the courage within them.

Breast cancer survivor, Eldre Strydom.

Credit: Supplied

Breast cancer survivor, Cetina Pfortner.

Credit: Supplied

These beautiful, confident women will be displayed in all Foschini stores across the country whilst all digital platforms will be exposing the reality of their past in their battle with breast cancer and what motivated them to conquer it.

Breast cancer survivor, Aviwe Mpumlwana.

Credit: Supplied

Last year, Foschini joined forces with Fashion Friends (Foschini brand ambassadors) to launch their "Feel Yourself, Feel a Friend" campaign throughout stores and media channels across South Africa, sharing the stories of women who either had or have been impacted by breast cancer.

Breast cancer survivor, Juanita Krauspe.

Credit: Supplied

The ladies at Foschini encouraged friends to pledge and check their breasts in their #pledgepink books in stores, or digitally on Facebook - taking an often intimidating experience and making it fun.

 Breast cancer survivor, Chantal Oosthuizen.

Credit: Supplied

To further spread the message, customers were encouraged to challenge a friend to make the pledge too and share the movement on social media using the hashtags: #thinkpink #pledgepink #foschini.

Breast cancer survivor, Henrietta van Kramberg.

Credit: Supplied

The Foschini brand has become a platform for real, passionate, generous & vibrant women. The brand focuses on a variety of challenges in South African society, breast cancer being one of them.

Breast cancer survivor, Julia Rabe.

Credit: Supplied

Through their "Courage to Conquer" campaign Foschini is able to drive awareness and tell these stories.

"By continuing to #pledgepink and #thinkpink, customers are helping to emphasize the importance of early detection and women being aware of their cancer status," says Foschini Brand Manager, Naeema Cassimjee.

Breast cancer survivor, Janine Clarence.

Credit: Supplied

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