What you staring at?

Images of women were more often the subject of ''local'' cognitive processing, or the objectifying perception of something as an assemblage of its various parts.

Images of women were more often the subject of ''local'' cognitive processing, or the objectifying perception of something as an assemblage of its various parts.

Published Aug 1, 2012

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We really do see men and women differently, scientists have revealed.

A new study has found that our brains process images differently, depending on which gender we are looking at – regardless of whether we are men or women.

The team behind the research say it could help explain why women are often the subject of sexual objectification.

The research, published in the European Journal of Social Psychology, found in a series of experiments that participants processed images of men and women in different ways.

When casting our eyes upon an object, our brains either perceive it in its entirety or as a collection of its parts.

When presented with images of men, people ten- ded to rely more on ‘‘global’’ cognitive processing, the mental method in which a person is perceived as a whole.

Images of women were more often the subject of ‘‘local’’ cognitive processing, or the objectifying perception of something as an assemblage of its various parts.

The team say the distinction is rather like the way we view pieces of a jigsaw compared to how we view the completed image.

The study is the first to link such cognitive processes to objectification theory, said Sarah Gervais, the study’s lead author and assistant professor of psychology at the University of Nebraska-Lincoln.

‘‘Local processing underlies the way we think about objects: houses, cars and so on,’’ she said.

‘‘But global processing should prevent us from that when it comes to people.

‘‘We don’t break people down to their parts – except when it comes to women, which is really striking.

‘‘Women were perceived in the same ways that objects are viewed.’’

In the study, participants were randomly presented with dozens of images of fully clothed, average-looking men and women.

Each person was shown from head to knee, standing, with eyes focused on the camera. After a brief pause, participants then saw two new images on their screen: one was unmodified and contained the original image, while the other was a slightly modified version of the original image that comprised a sexual body part.

Participants then quickly indicated which of the two images they had previously seen.

The results were consistent: women’s sexual body parts were more easily recognised when presented in isolation than when they were presented in the context of their entire bodies.

But men’s sexual body parts were recognised better when presented in the context of their entire bodies than they were in isolation.

We always hear that women are reduced to their sexual body parts; you hear about examples in the media all the time.

‘‘This research takes it a step further and finds that this perception spills over to everyday women, too,’’ Gervais said.

‘‘The subjects in the study’s images were everyday, ordinary men and women… the fact that people are looking at ordinary men and women and remembering women’s body parts better than their entire bodies was very interesting.’’

The team also found both men and women have the same issue, and that regardless of their gender, perceivers saw men more ‘‘globally’’ and women more ‘‘locally’’.

‘‘We can’t just pin this on the men,’’ said Gervais. ‘‘Women are perceiving women this way, too,’’ she said. ‘‘It could be related to different motives.

‘‘Men might be doing it because they’re interested in potential mates, while women may do it as more of a comparison with themselves.

‘‘But what we do know is that they’re both doing it.’’ – Daily Mail

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