Gigi Hadid walks the runway at the Tommy Hilfiger TommyxGigi Runway Show at Venice Beach on Wednesday, Feb. 8, 2017, in Los Angeles. (Photo by Rich Fury/Invision/AP)
American designer Tommy
Hilfiger and model Gigi Hadid presented their latest
collaboration - "TOMMYxGIGI" - at a show on Venice Beach in Los
Angeles.
The famous promenade was overtaken by 'Tommyworld' - a
temporary theme park with roller skaters, skate boarders,
acoustic musicians and fire-breathing performers.
The show reflected Hilfiger's move to a runway-style format
similar to Victoria's Secret. It also allows consumers to buy
items from the collection immediately rather than wait several
months, Hilfiger said.
"It's listening to the consumer and the consumer wants
immediate gratification. They want to buy now, wear now," he
said before the show.
The idea to move the show from New York to Los Angeles was
inspired by Hadid, a California native.
"This particular collection is inspired by southern
California and Gigi Hadid, who collaborated with me, is a
southern Californian girl who has that sense of style and that
sporty, outdoorsy, cool, casual attitude," Hilfiger said.
The show itself, which was attended by pop star Lady Gaga,
saw many of the red, white, black and blues expected from
Hilfiger's brand but also included patchwork designs seen as
Hadid's contribution to the collection.
(Reporting by Reuters Television, editing by Darren Schuettler)
LOS ANGELES, Feb 9 (Reuters)
Models walk the runway during the 2017 Tommy Hilfiger Runway Show in Venice A model walks the runway during the 2017 Tommy Hilfiger Runway Show in Venice A model walks the runway during the 2017 Tommy Hilfiger Runway Show in Venice