Kaia Gerber is the new face of Marc Jacobs fragrance Daisy

Published Apr 4, 2017

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Kaia Gerber is the new face of Marc Jacobs fragrance Daisy, and she has taken to social media to share images from the campaign.

File photo: Kaia Jordan Gerber and model mom Cindy Crawford. Picture: AFP

The 15-year-old model – who is the daughter of 51-year-old catwalk icon Cindy Crawford and her husband Rande Gerber – has been announced as the brand ambassador for the designer cosmetics company, and the brunette beauty will appear in campaigns for one of the fashion houses signature scent.  

And the fashion icon has shared a string of images of her from the commercial on her Instagram account, which include a photograph of her holding a bunch of flowers, another with her cradling a large bottle of the perfume, as well as a video of the commercial.

#mjdaisy for @marcjacobs by @alasdairmclellan

A post shared by Kaia (@kaiagerber) on Mar 31, 2017 at 6:13am PDT

 

She captioned the numerous uploads: "#mjdaisy for @marcjacobs by @alasdairmclellan "#mjdaisy"@marcjacobsfragrances@alasdairmclellan @kegrand #mjdaisy with @diliamartins and @sofia__mechetner (sic)."

Kaia teamed up with photographer Alasdair McLellan to shoot the campaign, which marks her first fragrance project under the designer brand, which marks the 10th anniversary of the scent. 

Meanwhile, Kaia doesn't think she'll "ever get used" to fame, but she thinks missing out on "normal teenage things" as she grows up will be worth it as she builds on her career. 

Speaking previously, she said: "I don't think you ever get used to fame, because this isn't normal.

"My job seems like a lot [of work], but I definitely need time to do normal teenage things. Even though I have to miss out on some things that normal teenagers do, this makes it all worth it."

Kaia, who was recently crowned Breakthrough Model of the Year, has revealed the best modelling tip her mother has given her was to think about one thing when she is on a photoshoot.

She explained: "She told me to have a thought behind every picture, every expression, so that you are not just like, staring, [or] blank behind your eyes. You have a reason for what you're doing."

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