Make-up tips online for any old age

Published Nov 24, 2015

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Bored of your usual eyeshadow and lip colours you’ve been wearing for years, but wary of trying something new in case it ages you?

Consider watching online make-up tutorials.

The growing popularity for uploading “how-to” make-up videos on the internet has revolutionised the beauty industry.

And they are not just made by twentysomethings in their bedrooms.

Many videos are by older women for older women, with excellent beauty tips.

The best thing is that you can stop the video and re-watch anything you can’t quite get the hang of.

L’Oreal Paris has released a series of YouTube videos called Wow-To (Wow stands for Wiser Older Women), with step-by-step tutorials on how to rejuvenate your style.

The presenters, Tessa Broadhead, 46, and Carol Anne Swan, 56, receive tips from celebrity make-up artist Ruby Hammer on how to shop for and wear make-up that will suit them.

Ruby starts by choosing the right foundation. “Don’t try it on the back of your hand or underneath your jaw,” she says.

“Instead, apply a little on your face in natural daylight.” Ruby prefers to apply foundation with a brush, starting in the centre of the face and working outwards.

She also has a trick for applying lipstick: use a clear lip liner around lips first.

“It stops lipstick and gloss bleeding on to the skin around the mouth,” she says.

To get a perfect outline, Ruby recommends dividing the lips into quarters.

“Line and fill in each quarter, one at a time, then use your ring finger to press the colour into the lips to take off excess lipstick and give a smooth finish – this is what we do on catwalk models.’

Make-up videos are especially useful when learning about eye make-up, which is notoriously tricky – Ruby helps with that, too. “Muted colours have the most impact on eyes,” she says.

“Use a natural colour across the whole lid as a base, with a darker shade in the socket to add some definition.”

Another woman who creates make-up videos for older women is Tricia Cusden, 67, from Wimbledon.

She created her make-up brand Look Fabulous Forever (look fabulousforever.com) and made videos for the website, showing how best to use her products.

Tricia uses bright shades because of her cool-toned skin – one of her favourites is a fuchsia shade.

She uses make-up artist Linda Sullivan in her videos, with advice for every complexion and skin problem.

Linda’s top tip is for thicker-looking lashes.

“As we age, they tend to become thinner, so use a waxy eye crayon close to the lash line to give the illusion of a full flutter.

“With all your products, it is important to blend the colour, so there aren’t any hard edges.

“Keep it subtle and it won’t be ageing,” she says.

Daily Mail

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