Last fall, CoverGirl made history when the brand tapped beauty vlogger James Charles as its first male spokesmodel. Now another male make-up guru is getting a major campaign, this time for Maybelline New York.
Manny Gutierrez, who goes by Manny MUA on social media, has partnered with the mass-market brand with fellow influencer Shayla Mitchell on a new video promoting its just-released The Colossal Big Shot Mascara.
In the video, the pair roll around on a mascara-strewn bed before applying the product to their lashes.
Manny, who has over two million YouTube subscribers, said in a press release that he's thrilled that Maybelline is 'recognizing male influencer talent and is willing to shine a spotlight on it'.
When he started his channel in 2014, Manny took his belief that 'make-up is genderless and has no rules' and ran with it.
Before partnering with Maybelline, the vlogger worked on collaborations with influencer-loved brands Makeup Geek and Ofra Cosmetics.
James Charles Dickinson
After starting his channel at the end of 2015, the 17-year-old high school student shot to Internet stardom when his yearbook photo, where he appears with impeccably highlighted cheekbones went viral. Soon after, CoverGirl came calling.
James, who recently starred in a CoverGirl commercial alongside fellow ambassador Katy Perry, prides himself on creating out-of-the-box content such as his Snapchat galaxy filter and chunky glitter tutorials.
A Myspace celebrity turned YouTube star, Jeffree is known for his bright pink hair, his many tattoos and his sassy beauty tutorials that have racked up well over 300 million views.
Even if you've never caught one of his videos, you've probably heard of his namesake cosmetic line of quick-to-sell-out products like bold liquid lipsticks and frosty highlighters.
Last year was a big one for Gabriel, too. He was named a stylist for Ipsy, the subscription box service and beauty community started by YouTube sensation Michelle Phan.
On his channel, you'll find 'quick' and 'easy' tutorials on how to create everyday make-up looks in both English and Spanish.
If you're a fan of Manny, you're likely also a fan of his BFF, Patrick Starr.
In addition to Manny, you'll also spot celebs like Keke Palmer in Patrick's videos.
Earlier this year, the popular vlogger collaborated with Sephora on a trio of pink nail polishes, and most recently, he starred in a campaign for Anastasia Beverly Hill's forthcoming Lip Palette.
The high-schooler first garnered attention on social media after his How to Contour video blew up in 2015. Since then, fans have remained glued to his feeds ,he has 1.2 million YouTube subscribers and 6.9 million Instagram followers for tutorials that are as informative as they are hilarious.
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