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Cape Town set for fashion fest

Fashion

Cape Town - Bold colours with a twist of African flavour will distinguish one of the biggest fashion events in Cape Town – the Mercedes-Benz Fashion Week Cape Town.

This year’s theme is “Creative Freedom”, to celebrate the World Design Capital 2014.

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Cape Town-140626-Fashion Week, Cape Town, saw the launch of the event with journalists being given a taste of what is to come, starting at Western Hotel (coffee and canopes), moving along to Portswood Square (Mac make up and a fashion shoot), Upper East Side Hotel (Mercedes Benz on display), and lastly the One and Onley (official launch and talk by new designer, Eleni Labrou). In pic at Portswood Square, Waterfront, are Fanjam models, Anica Myburgh (half blue face) and Jessica Mahlekisi (multi colored face)-Reporter-Nontando-Photographer-Tracey AdamsCape Town-140626-Fashion Week, Cape Town, saw the launch of the event with journalists being given a taste of what is to come, starting at Western Hotel (coffee and canopes), moving along to Portswood Square (Mac make up and a fashion shoot), Upper East Side Hotel (Mercedes Benz on display), and lastly, IN PIC- the One and Onley, talk by new designer, Eleni Labrou and her clothing line, "Akedo"  Reporter, Nontando, Photographer, Tracey AdamsCape Town-140626-Fashion Week, Cape Town, saw the launch of the event with journalists being given a taste of what is to come, starting at Western Hotel (coffee and canopes), moving along to Portswood Square (Mac make up and a fashion shoot), Upper East Side Hotel (Mercedes Benz on display), and lastly the One and Onley (official launch and talk by new designer, Eleni Labrou). In pic at Portswood Square, Waterfront, are Fanjam models being photographed in a studio, Anica Myburgh (half blue face left) and Jessica Mahlekisi (multi colored face right)-Reporter-Nontando-Photographer-Tracey AdamsCape Town-140626-Fashion Week, Cape Town, saw the launch of the event with journalists being given a taste of what is to come, starting at Western Hotel (coffee and canopes), moving along to Portswood Square (Mac make up and a fashion shoot), Upper East Side Hotel (Mercedes Benz on display), and lastly the One and Onley (official launch and talk by new designer, Eleni Labrou). In pic is Aisha Baker who has a blog, baked.com, in front of the Western Hotel where the latest Mercedes Benz are displayed-Reporter-Nontando-Photographer-Tracey AdamsCape Town-140626-Fashion Week, Cape Town, saw the launch of the event with journalists being given a taste of what is to come, starting at Western Hotel (coffee and canopes), moving along to Portswood Square (Mac make up and a fashion shoot), Upper East Side Hotel (Mercedes Benz on display), and lastly the One and Onley (official launch and talk by new designer, Eleni Labrou). In pic at Portswood Square, Gareth Coleman from Mac Cosmetics does a make-up for Chantelle Smal from GHD, South Africa-Reporter-Nontando-Photographer-Tracey Adams

Michelle-Lee Collins of make-up brand MAC, one of the event’s partners, said the focus would be on bringing everyday creativity to life.

“Expect a lot of blues, oranges and a lot of manipulation of natural colours.

“It’s all about a new type of natural but with a pop of colour.”

Sizwe Nzimande, spokesman for organiser and leading fashion authority African Fashion International (AFI), said at the media launch on Thursday night: “As Cape Town enjoys its status as World Design Capital 2014, we are celebrating creative freedom under the pillars of fashion, art and design, with exciting developmental platforms to add a uniquely engaging element to the event.”

The fashion week team pulled out all the stops at the launch to showcase the best of Cape Town. Journalists were ferried in limousines to three gorgeous locations where installations featured models wearing in-your-face designs and bold make-up.

With multiple shows over the three-day fashion week, the event at the Cape Town International Convention Centre from July 24 to 26 will showcase spring and summer collections by established and emerging designers.

More than 25 of the country’s top designers will present their collections in 15 shows. They include designers Gavin Rajah, KLûK CGDT, Stefania Morland, Fabiani and Craig Port, Lara Klawikowski, Pichulik, Nicholas Coutts, Michelle Ludek, Tart, Ruald Rheeder, Non-European, Spilt Milk, Lo, Lazuli, Danielle Margaux & Selfi, as well as newcomer Eleni Labrou of AKEDO.

[email protected]

Cape Argus

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