Kendall Jenner ad campaign for Daniel Wellington watches. Picture: Instagram
The 21-year-old supermodel has been announced as the ambassador for the Swedish watch label's new Classic Petite accessories range, and she is honoured to represent the brand because she has "worn and loved" the brand for a "long time".
Speaking about her latest partnership, the brunette beauty said: "I have worn and loved the Daniel Wellington band for a long time. The Classic Petite is stylish and modern, and I can wear it with anything. This is an exciting time to be working with Daniel Wellington and I'm so happy to be the face of the new collection."
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And the 'Keeping Up With the Kardashians' star has taken to social media to share her excitement about her new venture.
Alongside a picture of the catwalk icon wearing a gold 32 mm watch, which was shared on her Instagram account, she wrote: "so happy to be the face of the new #DWClassicPetite from @danielwellington! Enter KENDALL for 15% off on Danielwellington.com link in bio #ad."
And the founder of the fashion house, Filip Tysander, is "proud" of the upcoming capsule and has credited the product as a "must-have staple for every modern icon".
He said: "Defined by its contemporary look and sophisticated design, Classic Petite is a must-have staple for every modern icon. We are proud to show our flagship Classic collection in a new light. The new watch lives up to its name in every sense and proves that less really is more." READ:PIC: Cara Delevingne's new silvery hairdo
And the brand are "thrilled" to have joined forces with Kendall.
A spokesperson for Daniel Wellington said: "We are thrilled to be working with Kendall for the launch of Petite. She is a modern icon that embodies an attitude that has been central to the design of the new collection. Kendall stands out, inspires and personifies the Classic Petite in an incredible way."
Daniel Wellington's new Classic Petite collection is set to be released on April 1.