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Now there’s Fifty Shades of clothing

London - You’ve read the books, now buy the, er, underwear. Fifty Shades Of Grey has inspired - perhaps inevitably - a line of lingerie.

Author EL James has teamed up with several manufacturers to launch the brand, which will also make T-shirts and hoodies. The products - including garters and tights - will be available soon in department stores, and promise to be “high-end” and to reflect the tone of the book.

The Travelodge study found that books from James's Fifty Shades erotic trilogy were the most commonly found by its staff.

Rumours of an official merchandising deal for a Fifty Shades brand surfaced months ago, and hot on the heels of the announcement of a classical compilation album, an American licensing firm confirmed to gossip site TMZ that Fifty Shades-themed lingerie, sleepwear and clothing will be coming to a store near you very soon.

Three separate companies have confirmed licensing deals with James to sell the first-ever official Fifty Shades branded apparel line: A company called HYP will be selling hosiery, garters, and tights; FREEZE Clothing will be selling the knits, tees, and hoodies and Briefly Stated will sell daywear, loungewear, sleepwear and underwear.

James - who earns almost £1-million a week from the erotic books - signed a deal with independent agency Caroline Mickler earlier this summer, giving Mickler the responsibility for for building the brand worldwide. - Daily Mail

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