KZN Northern Growth Corridor

Kick starting infrastructure development in KwaZulu-Natal

Readership

Readership AMPS 2009A
Please click here for more readership and demographics information

 

National readership: 246,000
  Readers 000 Profile %
Community size
Large Urban 204 83%
Small urban/rural 42 17%
Age
16-24 31 13%
25-34 59 24%
35-49 81 33%
50+ 74 30%
Gender
Male 146 59%
Female 100 41%
Race
White 99 40%
Indian 63 26%
Black 76 31%
Coloured 8 3%
Education achieved
Up to High School 37 15%
Matric 105 43%
Tech/University/Other post-matric 104 42%
Household income
Up to R4999 24 10%
R5000-R7999 16 7%
R8000-R10999 37 15%
R11000-R19999 53 22%
R20000-R29999 45 18%
R30000-R39999 31 13%
R40000+ 40 16%
Living Standard Measures
LSM 4-5 6 2%
LSM 6 18 7%
LSM 7 26 11%
LSM 8 38 15%
LSM 9 61 25%
LSM 10 97 39%


 

Durban Readership: 184,000
  Readers 000 Profile %
Age
16-24 24 13%
25-34 48 26%
35-49 53 29%
50+ 59 32%
Gender
Male 108 59%
Female 76 41%
Race
White 71 39%
Indian 49 27%
Black 55 30%
Coloured 8 4%
Education achieved
Up to High School 32 17%
Matric 76 41%
Tech/University/Other post-matric 77 42%
Household income
Up to R4999 19 10%
R5000-R7999 12 7%
R8000-R10999 30 16%
R11000-R19999 40 22%
R20000-R29999 26 14%
R30000-R39999 21 11%
R40000+ 35 19%
Living Standard Measures
LSM 4-5 5 3%
LSM 6 15 8%
LSM 7 21 11%
LSM 8 21 11%
LSM 9 52 28%
LSM 10 70 38%