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The Land Rover DC100 concept is how Land Rover sees the 2015 Defender, but negative public reaction to the concept could inspire them to change it somewhat.
Jaguar Land Rover will build the next generation of its back-to-basics Defender off-roader in India, the boss of parent company Ratan Tata has revealed.
It may even export Indian-built Defenders back to the UK in kit form, to be assembled there by British workers. The aim is to lower manufacturing costs and build vehicles closer to their prime markets, such as booming India.
Tata told Autocar magazine: “We are looking at producing the platform for the new Defender in India.” The idea is to use the same platform as the basis for some Tata car models.
It is the next step in the ambitions of the British-based, Indian-owned luxury car company, to expand into both India and China.
Land Rover already builds some of its Freelander models in India – exported in kit form for final assembly there – after announcing last March that it was to build an initial 2000 cars a year at its plant in Pune.
Executives described the move at the time as ‘dipping a toe in the water.’ But a full manufacturing facility would mark a significant step up.
The next Defender is due around 2015 and the recent DC100 concept shows what the company has come up with so far in that regard, although negative public reaction towards the rather soft-looking, high-tech concept could persuade them to change it somewhat. -Daily Mail & IOL
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Anonymous, wrote
What's the problem manfaturing in India? company wants make proffit sustain in business, not a charity organisation.
SS, wrote
Back to basics? More like back to the beach, another one for the Sandton mommies. Manufacturing in the east doesn't mean cheaper Landys, even if they were cheaper it's only a matter of time (not very long) when they become expensive again. As workers get a taste of the better life they want that bigger pay packet.
PUW, wrote
this is probably the last land rover (disco 3) that I will be driving, back to toyota...sadly...
Anonymous, wrote
The icon Jaguar and Land Rover marques are dying a slow death as they are first handed to one owner and then another and another and the designs, engineering and core DNA are messed with. They may not be around in ten years time as the world-wide auto industry rationalises. A great shame.
AJ di Pota, wrote
I am very upset by this news. Jaguars and Land Rovers maybe purchased in large numbers in Asia, but the reason they are purchased is because of their connection to "old world" production. Handcrafting, which I realize is a long ago notion with both of these vehicle lines, is what these vehicles built their reputations on. Alnong with handcrafting was the notion of being created in the same place, or at least the same country since inception. Now that we will have none of either of these notions, I do not believe that these vehicles will bear any resemblance in quality to their forbearers and will just be another vehicle. Might as well buy a KIA or a GMC. Very disappointing.
Manjit Singh, wrote
Indian manufacturing has long way to go when it comes to advanced manufacturing. India has done great in software, but very little to almost nothing is created by Indians that is manufactured in India by the Indians. This Land Rover is an exception and it too was created by the British. When will Indians start to create something and then build it to only for their standards but International standards. I mean Apple Ipods, Ipads, trains, computers etc. American president is smart enogh to realize that advanced manufacturing creates the largest jobs in US and has created incentives for companies keeping jobs in US. Challenge for India is that she has to create cheap, environmentally clean hardware and automation tools and products for engineering, transportation, space, medical, toys, farming, education, sanitation, printing, clothing,and just tools for general living and all that while maintaining Indian languages and harmony among vast religious, cultural, and institutional values. Delivering justice, equality, peace and harmony to its citizens.
fred, wrote
Thats what happens when the unions get too much power! result-productivity doesn't increase with wages and vehicles become too expensive to manufacture. Roll on the Indian workers. I look forward to the possiblity of cheaper Land Rovers!
Anonymous, wrote
Boss, wrote
There is a reason why Jaguar Land Rover which languished with bankruptcy and flagging sales saw a marked rise in profits after being taken over by Tata. It's time for JLR to actually start making some money and that means moving to where the future is - Asia.
Anonymous, wrote
There's a very good reason why the iconic Porsche 911 is only made in Germany and why Ferrari is made in Italy only. And now the Tata owned iconic Jaguar and Land Rover brands now to be made in India of all places. What next? Who would have thought. The Colonies fight back!
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