GM compares Chevy Spark to ‘73 Impala

Comment on this story


IOL mot pic apr26 Spark-o-Graphic 1

.

GM graphic compares the Chevy Spark,released this week in the US, with the 1973 Impala.

Trying to get Americans, used to rumbling around in some of the biggest cars on the planet, into A-segment hatches such as the Chevy Spark - which was released on the US market this week - is like trying to get a live octopus into a milk bottle.

A slippery proposition.

So GM's marketing mavens came up with a graphic, comparing the Spark to the last Chev model released before the 1973 oil crisis, that year's Impala, a true aircraft-carrier of a car, nearly six metres long and in many ways the end of an era.

They pointed out that looks can be deceiving; today's cars are considerably better packaged than the sedans of the early 1970s so they're much smaller outside but designers are putting a lot more inside them than you might expect.

To start with, a Spark is half the length of the '73 Impala, but it's actually 150mm taller.

Both models run on 15” rims.

Now this you may find difficult to believe:

GM claims that front and rear headroom and front legroom are about the same on both cars, although the Impala has a clear advantage in rear legroom and all-round shoulder room.

Motoring newsletter - click here to keep up to speed with the best in motoring


sign up
 
 

Comment Guidelines



  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.

     

Join us on

IOL-Social networks IOL-Social networks IOL-Social networks IOL-Social networks

Business Directory