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GM compares Chevy Spark to ‘73 Impala

Trying to get Americans, used to rumbling around in some of the biggest cars on the planet, into A-segment hatches such as the Chevy Spark - which was released on the US market this week - is like trying to get a live octopus into a milk bottle.

A slippery proposition.

GM graphic compares the Chevy Spark,released this week in the US, with the 1973 Impala.

So GM's marketing mavens came up with a graphic, comparing the Spark to the last Chev model released before the 1973 oil crisis, that year's Impala, a true aircraft-carrier of a car, nearly six metres long and in many ways the end of an era.

They pointed out that looks can be deceiving; today's cars are considerably better packaged than the sedans of the early 1970s so they're much smaller outside but designers are putting a lot more inside them than you might expect.

To start with, a Spark is half the length of the '73 Impala, but it's actually 150mm taller.

Both models run on 15” rims.

Now this you may find difficult to believe:

GM claims that front and rear headroom and front legroom are about the same on both cars, although the Impala has a clear advantage in rear legroom and all-round shoulder room.

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