Jaguar Land Rover's new bespoke shop

Comment on this story
IOL mot pic jun13 Jaguar Special Operations 2 . Jaguar built this one-of-a-kind XF station wagon as for the Sky Pro bicycle racing team.

Whitley, Coventry - Jaguar Land Rover has set up a new Special Operations division, to design and engineer bespoke high-performance and ultra-luxury cars, one-of-a-kind commissions, limited-edition collector editions and a new range of luxury branded goods.

Managing director John Edwards explained: "By creating a dedicated 'bespoke' division we can bring together the very best talent and expertise Jaguar Land Rover has, to deliver exceptional cars our customers will love."


The new division will be housed in a purpose-built technical centre near the company headquarters, with a customer commissioning suite for bespoke services and premium vehicle personalisation, Formula One-inspired flexible workshops and a fully automated paint facility, offering an extended choice of colour and trim specifications and accessories.

The design and engineering team of 150 Jaguar Land Rover specialists will be led by Paul Newsome, recently recruited from Williams.


IOL mot pic jun14 Carisma Defender This ultra-luxurious Land Rover Defender was created by Carisma Auto Design. John Edwards says he can do better.

There will also be a new Heritage Vehicles workshop at Browns Lane in Coventry, the spiritual home of Jaguar, where the six recently announced lightweight E-Type recreations will be built.

The newly-formed heritage team will also offer servicing and restoration of classic Jaguars, as well as producing and supplying hard-to-get parts.

sign up

Comment Guidelines

  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.

  5. Verified email addresses: All users on Independent Media news sites are now required to have a verified email address before being allowed to comment on articles. You are only required to verify your email address once to have full access to commenting on articles. For more information please read our comment guidelines