Jaguar’s chicken ad mocks Mercedes

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IOL mot pic dec19 Jaguar vs Chicken 2

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It was only a matter of time before someone ripped off the Mercedes Magic Ride Control ad.

In the United States, where comparative advertising is not only allowed but encouraged, it was only a matter of time before one of the premium brands came up with a suitably irreverent riposte to Mercedes-Benz' superb visualisation of the Magic Ride Control feature that is one of the major selling points of the new S-Class.

We won't spoil it for you by telling you any more than that the return of serve came from Jaguar, with a brilliant play on the animal angle entitled 'Cat-like Reflexes'.

We'd like to suggest that, if you haven't already seen the Mercedes-Benz 'Magic Control Ride" ad, you first click on the link and watch the original, before you scroll down for the Jaguar reply.


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