The strength of the BMW M4 Coupé is evident in every detail.
Is Land Rover really going to build the convertible version of the Evoque that you see here?
That all depends on whether the public smile or frown at it when the open-top SUV makes its first official debut at the Geneva Motor Show next week
Says Land Rover, the Evoque Convertible Concept explores the potential for the world's first premium convertible SUV - assuming we decide that the Nissan Murano Convertible is not premium in any way.
Land Rover's design director, Gerry McGovern, is certainly optimistic that an open-top Evoque is a good idea: “The Evoque lends itself beautifully to the idea of a convertible.
“This study is not a traditional convertible design execution - instead we have worked with the balance of the Evoque's lines to retain its distinctive shape and create something that is unique and, we believe, highly desirable.”
The vehicle features a fully retractable premium roof system with a Roll Over Protection System and still manages to seat four occupants.
Transforming this premium SUV into a convertible has also had a minimal effect on weight and torsional rigidity, according to Land Rover.
Inside the cabin, this convertible still packs in all the gadgets that you'll find in the coupe version it's based on - including an advanced infotainment system linked to an eight-inch dual view touch screen, surround cameras and Terrain Response.
Do you think they should put this convertible into production?