Dubai, United Arab Emirates - Japanese drift champion Kawabata Masato has set a new Guinness word record for the fastest drift.
At a special event on the 3000 metre main runway at Fujairah International Airport on Thursday, Team Tokyo star Kawabata threw his specially tuned Nissan GT-R sideways at 30 degrees and held it there - at 304.96km/h!
That smashed the previous record of 217.973km/h, set in September 2013 by Polish drifter Jakub Przygonski on a military airbase in Biala in an 810kW Toyota GT 86, by almost 100km/h.
Drifting on Japan's scariest road
But Przygonski's benchmark was never the target. From the outset the goal was to raise the bar above 300km/h.
The record-breaking Nissan GT-R was developed and prepqared by GReddy Trust in collaboration with Nissan's Nismo racing division, who tuned its 3.8-litre V6 turbopetrol to a howling 1015kW and locked out the drive to the front wheels, so all of it went to the rear axle.
Recaro provided a special seat, Rays a set of lightweight forged-alloy rims and Toyo the custom-made drift tyres, specifically designed for this stunt.
And after a lot of testing at Fuji Speedway in Japan Kawabata was confident that, given enough runway, he could take the car up top well above 300km/h, chuck sideways and hold it there for the requisite number of seconds.
The team set up shop in a hangar at Fujairah, but they had just five days to get everything - from tools to tyres to telematics - in place and ready, three days to prepare the car and just three attempts to break the 300km/h barrier - that's all the Guinness judges would allow.
And you can watch the outcome for yourself below: