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A still shot from the controversial Chevrolet Silverado ad that has Ford all worked up.
Who could forget the BMW that “beat the bends” around Chapman's Peak; the Astra tearing around a golf course to prove it's “more fun than Golf” or how GM also said the 'Corsaneck' made polonecks seem so last season?
While competitive advertising is not a new thing to South Africans, our American counterparts tend to be a lot less subtle about it and the latest example is as blatant as ever.
Ford has just blasted GM for the latter's new Chevrolet Silverado advert that aired during the Superbowl (the most-watched TV broadcast in American history) on Sunday.
The ad played on Mayan predictions by portraying a post-apocalyptic world with a bunch of survivors driving Chevy Silverado bakkies, one of them asking “where's Dave?” and the other replying “Dave didn't drive the longest-lasting, most dependable truck on the road. Dave drove a Ford.”
GM went ahead with the ad despite the fact that Ford had tried to block it before Sunday's broadcast and as you can imagine, the latter was hardly full of kind words the following day.
Ford Spokesman Mike Levine exclaimed: “We don't agree with some of GM's claims in their ad, particularly around durability.
“What's important is that Ford F-Series is proud to be the best-selling truck in America for 35 years... And Ford is the brand with the most pickup trucks on the road with more than 400 000km - demonstrating just how durable our trucks are in the real world.”
Despite the fact that Ford's man also said that any further action will be up to the company's legal team, it is expected that Chevrolet will continue running the ads in future broadcasts.
Wouldn't it be more entertaining, though, if Ford could stoop to the same level and come up with an even better advert?
-Source: AFP
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Anonymous, wrote
They do talk about trucks here guys. The American & specifically Ford know how to make a truck, 35years the top selling vehicle. And the new ranger in SA knocks both Amacrockrock or whatever it is & the pathetic hilux into last century,
What-a-joke, wrote
Anonymous @ 01:50 ... did you mean the AmaKrok? Pleeeaazze! Free-Speech.. you forgot to add ".. and pay thru your nose..." Here they talked about BAKKIES or then Pick-ups.
Anonymous, wrote
Zakaria, wrote
Ivanovich, wrote
Free Speech, you've lost the plot! How many 50-year-old German engineered bakkies are there on the roads? Open your mind! The advert is about pick-ups NOT cars!!!
FreeSpeech, wrote
Ford or Chevrolet - Who cares? If you want a proper car, get a German engineered vehicle!
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