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Jags and Landies to be built in China

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IOL mot feb22 jaguar

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Your prestigious British saloon could soon be made in China.

Tata Motors has selected a partner to build an assembly plant for its luxury British brands Jaguar and Land Rover in China, a senior executive has revealed

“We are waiting for the necessary regulatory approvals,” Tata finance chief C. Ramakrishnan told reporters, without giving any further details.

“An announcement will be made very soon,” he added.

China has emerged as a key market for Jaguar and Land Rover (JLR), whose sales in Europe remain weak due to the current economic uncertainty.

Earlier this month, Tata Motors announced a 41 percent jump in quarterly net profit of 34.06 billion rupees ($681 million) for the three months to December, thanks to strong sales of Jaguar and Land Rover.

Tata Motors, which also makes the world's cheapest car, the Nano, bought Jaguar and Land Rover from US Ford Motor Co in 2008 for $2.3 billion as part of its plans to expand beyond Asia.

Ramakrishnan said Tata Motors plans to double its investments in JLR to 1.5 billion pounds a year, starting in the new financial year, to help launch new products and technologies. -AFP

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Dieselhead, wrote

IOL Comments
05:53pm on 22 February 2012
IOL Comments

For Whom the Bell Tolls: the end of the line for Jaguar and Landy, for sure. If the Chinese could put together a half-decent car of their own, it might be different.

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Joe, wrote

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03:30pm on 22 February 2012
IOL Comments

Now just for that price reduction LOL

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Anonymous, wrote

IOL Comments
01:44pm on 22 February 2012
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The writings on the "Wall". The end of the road for these once famous British marques.

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