Jaguar concept takes top style award

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The Jaguar C-X75 supercar concept has taken a top award in the world of fashion.

The Jaguar C-X75 concept - the undoubted star of the 2010 Paris auto show - has been awarded the Louis Vuitton Classic Concept Award for 2010 by a panel of luminaries from the worlds of design, fashion and luxury, led by renowned automotive consultant and inaugurator of the prize, Christian Philippsen.

Other members of the illustrious group of judges included author Serge Bellu, Louis Vuitton’s director of innovation Xavier Dixsaut, McLaren F1 designer Gordon Murray, former Porsche design head Harm Lagaaij and journalist Masafumi Suzuki.

Philippsen said: “Ian Callum, Jaguar’s design director, and his team have achieved not only a beautiful design in clothing a world-premiere and mouth-watering technology, but also a true Jaguar, projecting the brand’s DNA into the future without an ounce of nostalgia.”

Jaguar, like Louis Vuitton, has built its reputation on the key foundations of luxury, attention to detail and understated elegance.

The C-X75 is an electric supercar built to celebrate 75 years of the Jaguar marque and was praised by the panel for the way in which it showcased the technology of the future with a beautiful design without looking to the past.

Jaguar design director Ian Callum said: “It’s fantastic for us to be recognised by the world of fashion with this award. We’re at our best when we’re breaking the mould - making our cars stand out for all the right reasons.

“The C-X75 is only a concept supercar, but it’s a clear statement of Jaguar’s intent to continue creating bold, innovative and beautiful performance cars.”