New British luxury car brand emerges

Eterniti Hemera.

Eterniti Hemera.

Published Aug 16, 2011

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The British car industry might be a shadow of what it once was and though many of its prestigious brands are still in existence, they're mostly owned by foreign companies.

Now there's an all-new, never-been-heard-of-before British luxury car brand that's about to emerge and although details are scant at this point, the first product is set to be unveiled at the Frankfurt Motor Show next month.

It goes by the name of Eterniti Motors and the London-based company has released the accompanying sketch to give us a taste of what to expect from its first product, a very sporty-looking SUV called the Hemera. Not much is said about the car or brand, besides a bit of propaganda labeling it "A different kind of luxury car brand."

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