Judging by the feedback that we've received from readers over the years, it appears that getting the latest redesign of a vehicle is a very important factor.
However, a study recently done by Auto Trader, albeit of the North American market, shows that for the majority of buyers this is not a very important factor.
In fact, 57 percent of the automotive shoppers said they didn't feel it was important to have the latest redesign, while an even larger majority said they'd rather take advantage of a good deal on the current model than delay their purchase for a newer design.
Interestingly, the survey showed that although buyers are not set on getting the latest design, 47 percent feel that it is important to be aware of upcoming redesigns, and 56 percent actively research upcoming designs. However, Auto Trader says that they are likely using this information to get a good deal on the current model.
Auto Trader's Rick Wainschel said: "The world we live in moves quickly, and shoppers are exposed to change almost constantly. From computers to phones to TVs and even cars, the next 'new' release seems to be always just around the corner, making it harder for people to have the latest and greatest for very long.
"In that environment, especially with such a large purchase as a car, many consumers seem to feel that good is good enough, particularly if it will save them some green."
"People spend more than 19 hours shopping for a vehicle and typically have a wide consideration set, giving car companies ample opportunity to influence shoppers," Wainschel continued. "However, carmakers will have to tell a holistic and compelling story about what is new and improved in order to have the best chance of convincing shoppers that the new design is truly worth waiting for."
Is having the latest and greatest design an important consideration for you?