SA's 50 top selling vehicles - Dec

The Volkswagen Polo Vivo outsold everthing in its path in December, with 2899 sold.

The Volkswagen Polo Vivo outsold everthing in its path in December, with 2899 sold.

Published Jan 9, 2014

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2013's new vehicle sales picture ended off on a subdued note. According to Naamsa, a total of 46 406 units were sold in December, a mere 0.2 percent sales increase over the same month in 2012.

A YEAR OF SLOW GROWTH

The year as a whole saw sales volumes increase by 3.2 percent to 650 620 units, which was a much smaller gain than in previous years - considering that year-on-year sales grew by 9.0 percent in 2012, 16.1 percent in 2011 and 24.7 percent in 2010.

Naamsa attributes the slowing growth to a general slowdown in the economy, coupled with above average vehicle price inflation on the back of a weaker rand.

In line with the tougher times, South Africans are also keeping their vehicles for longer, according to Rudolf Mahoney, Head of Research at WesBank.

“The replacement cycle bottomed during May 2013 at 35 months, down from 45 months recorded in September 2010. Our average deal duration on new vehicles has increased to 37 months, up from 36 months in December 2012. Used vehicle replacement now comes up in 33 months on average compared to 31 months in December 2012.”

TOUGH YEAR AHEAD?

Naamsa expects a difficult year ahead for the industry, due to modest growth in the South African economy - projected at 2.9 percent for the year - and higher-than-inflation new vehicle price increases.

“The weakness in the Rand during 2013 against major international currencies - a depreciation on a trade weighted basis of over 20% - has resulted in significant cost pressures in respect of imported content (used in locally manufactured vehicles) and imported vehicles,” Naamsa said in a statement.

Potential silver linings, according to Naamsa, include low interest rates, strong rental company demand and a substantial ramp-up in public sector infrastructure spending.

DECEMBER 2013 NUMBERS

Toyota ruled the roost again with 9881 units sold, ousting Volkswagen (8172) and Ford (6055).

AMH/AAD, which distributes Hyundai and Kia, continues to withhold individual sales figures, but reported total sales of 5360 units, placing the group in fourth place in the market, ahead of GMSA (4467) and Mercedes-Benz (2778).

Sales data provided by RGT Smart .

50 TOP SELLERS: DECEMBER 2013

1. VW Polo Vivo - 2899

2. Toyota Hilux - 2659

3. Toyota Etios - 1865

4. Ford Figo - 1589

5. Ford Ranger - 1508

6. VW Polo - 1460

7. Toyota Corolla/Auris - 1305

8. Isuzu KB - 1260

9. Mercedes C-Class - 1221

10. Nissan NP200 - 1041

10. Toyota Quantum - 1041

12. Chevrolet Utility - 1026

13. Toyota Fortuner - 849

14. VW Golf - 700

15. Ford Ikon - 659

16. Audi A4 - 597

17. Renault Clio - 560

18. Ford Fiesta - 549

19. BMW 3 Series - 537

20. Ford Focus - 465

21. VW Jetta - 408

22. Toyota Avanza - 387

23. VW Tiguan - 356

24. Ford EcoSport - 338

25. Toyota RAV4 - 336

26. Mercedes A-Class - 312

26. Toyota Yaris - 312

28. Ford Kuga - 306

29. VW Amarok - 282

30. Chevrolet Spark - 279

31. Renault Duster - 277

32. Chevrolet Cruze - 268

33. Toyota Land Cruiser PU - 259

34. Nissan NP300 - 244

35. Ford Everest - 225

36. Chevrolet Captiva - 224

37. Chevrolet Aveo - 220

38. Range Rover Sport - 211

39. BMW 1 Series - 209

40. Honda Brio - 197

41. Mercedes E-Class - 195

42. Audi Q3 - 194

43. VW T5 Kombi - 177

44. Mazda BT-50 - 173

45. Honda CR-V - 169

46. Toyota Prado - 162

47. Audi A3 - 154

48. Chevrolet Sonic - 153

48. Land Rover Discovery - 153

50. Nissan Micra - 151

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