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Toyota gunning for No.1 spot again

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IOL mot pic feb3 Toyota Plant

REUTERS

Toyota plans to boost its sales by 16 percent in 2012.

Toyota plans to sell 9.58 million vehicles worldwide in 2012 after losing its No.1 spot in the global carmakers' league in 2011.

Last week, Japan's largest carmaker said it sold 7.95 million worldwide in 2011, down six percent, as it wrestled with a strong yen while its supply chains were disrupted by the country's March quake-tsunami disaster and record flooding in Thailand.

But in 2012, global sales of the Toyota brand alone are expected to reach 8.58 million, with its mini-car unit Daihatsu expected to sell 850 000 vehicles and truckmaker Hino planning to sell 150 000.

Toyota had been the world's biggest carmaker since 2008, but its 2011 figure left General Motors, on 9.03 million sales, in top spot, with Volkswagen second on 8.16 million vehicles.

Toyota spokeswoman Amiko Tomita said the firm had been hit by one-off natural disasters in 2011, adding that it could benefit from a new car subsidy in Japan.

“We aim to sell more in emerging countries, mainly China, India, Brazil, Thailand, Indonesia,” she said.

“In China, we hope to boost our sales by 10.0 percent. We are hoping to do better in the USA where the market is improving. Toyota plans to boost its sales by 16 percent.” - AFP

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Clever Trevor, wrote

IOL Comments
07:12am on 4 February 2012
IOL Comments

I will back up Toyota in the number 1 spot as the most Expensive Eastern car on the World market.Its not about being number 1 but staying number 1.Do not market your cars as if we little children and for 5 cents more u get and aircon. and for 5 cents less we take out your airbags.Safety is of utmost importance -The Germans and Koreans don't play that game.Only Totota compromises on Safety at a lesser price.

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