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We can't imagine that going backwards at high speed could ever be a very good idea or of too much interest, except to enthusiasts of pointless records.
However, Nissan is aiming to provide some quirky spectacle at this weekend's Goodwood hillclimb by setting a new Guinness World Record for the quickest 1-mile (1.6km) run in reverse. In a Nissan Leaf electric vehicle.
Of course, Nissan is taking advantage of the fact that the direct drive from the electric motor to the wheels of its Leaf hatchback allow it to achieve the same top speed in reverse as it can going forward.
Nissan has recruited professional stunt driver Terry Grant to make the attempt, he's the same guy who drove a Nissan Juke up the hillclimb course on two wheels last year.
"The LEAF Reverse Record isn't going to be easy and will be very challenging," admitted Terry. "I'd prefer to do it on a nice straight and level strip of tarmac rather than on Lord March's drive. The hill not only climbs, but is also full of twists, turns and obstacles.
"It's a hugely technical test of speed and concentration. Whatever happens, I know I'm going to finish the weekend with a serious crick in my neck!"