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It is fairly obvious that the advertising agency responsible for the Nando's adverts have a very cunning strategy. They produce an advert which they know will (1) create a fuss and (2) have a limited usable time before it either gets banned or removed by the ASA. However, one has to nate that any mention in the press brings the name of Nando's to what is termed "front of mind awareness". So by getting continual press time in relation to any advertisement, effectively legthens the avertising effective time slot. I think it was the famous George Burns who noted that the time you should be worried is when they're not talking about you in the press. Over the years Nando's have produced some hilarious adverts which have been shafted, and I am willing to bet that many of us can remember these rather than the safe and conservative advertising which permeates out airwaves. So it is good to remember that the advertising director doesn't do these things without consideration of all of the elements of airtime and media time possibilities. The more noise the better, and personally I say, keep going as they do provide some humour in our somewhat increasingly humourless world.
Paul Mills
Friday, December 02, 2011