Wellington -
New Zealand's Hell Pizza company has upset the Anglican Church with a billboard campaign advertising its Easter hot cross buns with the slogan, “For a limited time. A bit like Jesus,” a newspaper reported on Thursday.
“It's disrespectful to what a lot of people hold very dear,” church spokesman Lloyd Ashton told the New Zealand Herald.
He said he was tired of advertising agencies using blasphemy and religious controversy to sell products.
Hell Pizza director Warren Powell defended the campaign. “I do not see how it could possibly be disrespectful to anyone's religion,” he said.
“First of all, we're acknowledging that Jesus Christ may have been on Earth for a limited time.
“We may bring them back next year, and everyone's saying that Jesus Christ is coming back one day.” - Sapa-dpa