Twitterati join in on FNB ad debate

Pretoria - Twitter was chirping with responses on Monday to the FNB advertisements, with some supporting the campaign and others calling the bank to order.

The bank was given a hard time on the social network, with one of its customer service accounts - @RBJacobs - doing a lot of explaining about its position and reasons for the advert.

Kelly Baloyi addresses the audience during the fliming of an FNB advertising campaign at Naledi High School in Soweto. Photo: Matthews Baloyi. Credit: THE STAR

DA youth leader Mbali Ntuli, whose user name is @mbalimcdust, added her voice to the Twitter debate, telling the bank not to succumb to the pressure and criticism.

“Don’t you guys dare bow to the pressure of the ANC. Be the principled business leaders that SA so badly needs,” tweeted Ntuli.

Moloto Mothapo, spokesman for the ANC chief whip, said “using innocent little kids to parrot insults & political rhetoric from prepared scripts doesn’t help debate”.

In one of her follow-up tweets, ANC Youth League spokeswoman Khusela Sangoni-Khawe said the bank was not running a single advert, but a “covert campaign of many videos” on social media.

Former league spokesman Floyd Shivambu chimed in, saying he thought the league’s response was an “overreaction, unsound and unnecessary”.

“Political paranoia is dangerous & futile,” tweeted Shivambu.