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Boobs are back - and to celebrate, a top-selling bra in South Africa is celebrating National Cleavage Day.
And a dozen local girls boasting some of the best figures in the country - and sporting the "world-famous" bra - will be busting out of their T-shirts at three busy intersections in Durban on Friday.
Twenty in Johannesburg and another 20 in Cape Town have also been called in to give motorists an uplifting start to the day - and to dish out stickers and G-strings to selected drivers.
Female ones of course.
Miss Kate Lovemore, 19, of Durban, whose stunning looks and 36C measurements have landed her one of the top - or is it over-the-top - jobs, said she was thrilled.