I think this ad is awesome. Who cares about the feelings of a drunken person. Criminals shouldnt even have rights.They dont contribute any good to society. This government should actually bring back the DEATH penalty.

I think the ad is brilliant - it instils a sense of fear and in this the avoidane of drinking and driving! Ppl seem to be reading too much into the ad to make it seem so bad.

At LAST it has now actually been confirmed they know that rape is happening in the jail - why don't they do something about it and protect those that are getting raped in jail !!!!! Those guys have already been through their own hell in some way and have paid for it. I say protect those that are getting rape whether in jail or not!!!

Haha @ the ad violates the prisoner's rights. Well, the reason why they're in prison is because they had violated someone else's rights in some or other way. I don't think the ad is offensive, it is what it is - male rape occurs in prisons. I don't know why people are making such a huge deal out of it, honestly.

Society has gone too soft and seem to cry about everything these days.. Tough stances are neccessary when dealing with our problems!!

So are these rapists in prison like homosexuals? Then While the ad does have an impact and cause a stir, it is distasteful and counter-productive as a deterrent. The ad incites violence and criminal activity which is against the law, whether in prison or out of prison. Most alcoholics won't be scared. So the ad is just sensationalist and an overkill. Road accidents kill many people but drunken driving isn't the only cause. In this regard, it seems to imply also that anyone that may be perceived as been responsible for another's death may also be raped? Might as well ban alcohol. Crooked cops will use this as a threat to extort money. The ad implies that rape is condoned and can be used as a means of punishment. It also encourages cowardly predator style prison gang activities and glorifies these ghastly acts and justifies the abuse of others. Two wrongs don't make a right. Those narrow minded rape ad kissups on this posting should remember that these prisoners also rape people on the outside who don't drink and drive.

To my mind, the ad says more for the inadequacies of the legal system and the shortfalls of society than it does for the dangers of drunken driving. It is indeed sad that an ad campaing must rely on the consequences of those inadequacies to get the consequences of another crime across. Why could they not focus on th econsequences of a teenage life cut short (Jub-Jub case comes to mind), or the consequences of a family losing a loved one breadwinner spouse. Hell, why not even sketch the scenario (not unheard of) of the drunk party killing a friend or two? Our society is truly sick, and the government of the day is truly incompetent to deal with the task at hand.

WTF Guys? Just DO NOT drink and drive. It's as simple as that. The advert hits home perfectly and is a perfect wake-up call to offenders. If you get to meet Bubba- it's your own fault. Why are you all getting so offended?

The service provider for the advertisment, the enterprises that accepted this as a message, and the readers who find this acceptable should reconsider if they belong to homo sapiens sapiens or a primal root thereof. Absurdly, many of these sanctimonious primates pray to some god or other at places of worship! Christ Himself must be wondering why on earth He ever bothered to suffer on a cross for such damaged dna beyond redemption!

Excellent ad and makes an impact. So go drink and drive because "Pappa" is looking very lonely right now.

I am quite amazed that anyone can think it is o.k. to rape in jail!!!! To rape a womanor man outside jail should be punishable with death; why then would it be acceptable to rape a man in jail?? We are indeed living in a sick society. This ad is disgusting;could'nt care how effective.

The advert is shocking and an absolute violation of the rights of prisoners. A person in prison is someone who has made a mistake and his punishment is the incarcerating. Why degrade these individuals? What a sick society we live in!

Congratulations to the government agencies involved in this campaign. After all, it is high time that the state admitted the epidemic of violent sexual abuse they are sponsoring in our prisons, and that they are both incompetent and impotent to address it. In fact, this campaign suggests they don't WANT to address it, because they see it as a valuable coercive strategy to use against the populace. The threat of rape is, of course, widely used in wars across the continent to intimidate and terrorize civilians. How noble and enlightened of the government to adopt this tactic in South Africa.

Say what you want to, the though of prison rape is MORe than enough to stop me drinking and driving...

I haven't seen the ad but from what I've read above sounds like this is a very good ad.

I love this ad it's a eye opener for the idiots out there that do drink and drive they are the only ones to take offence! do right and you wil not have to worry about the ad!!!

Unless Lorenzo Wakefield has a more effective idea let him keep his comments to himself.

This is sick; they are basically acknowledging they have no control, not only in the country as a whole, but also their correctional systems where people are supposedly rehabilitated. What a sad state of affairs, people really do not have a future , rich will get richer, thought corruption and poor will get poorer , worst of all , be mistakenly caught,( this will happen in developed areas )only and you will be raped. What a message to send, hopefully this is not posted internationally!

Why hide the truth - I think it is an excellent campaign. Our jails are violent places where male rape occurs. If it deters one drunk driver and saves one life it is worth it.

It's not like MUCH has really been done about rape in prison before; so I'm glad this ad is bringing more attention to the matter. I mean ask ANY guy about their fear of going to prison, and the FIRST thing they'll mention is rape; the whole "drop the soap" thing. This advert was built on a collective consciousness that existed LONG before the ads inception (and testimony can legitimize that collective consciousness as more than a fabrication to induce fear e.g Ross Kemp's documentaries on gangs) With that in mind, it's more impartial than most people are claiming. As for Wakefield's argument, this ad doesn't reinforce ANY stereotype, it merely displays a PORTION of the types of individuals you get in prison, and uses that to induce the fear of incarceration. This is tolerable, in my opinion, because you'd probably have to be delusional (keeping in mind one mere statistic that is the ratio of wardens to prisoners) to expect complete safety in prison from the type that is highlighted in this advert. The MOST brilliant attribute that this ad has is the ability to induce the debates mentioned above. . It's the kind of thing that gets people talking, which leads to action, as opposed to just allowing injustices to occour, whether those injustices be rape in prison or drunk driving. Thanks