To commemorate FCB's 90th anniversary in South Africa, we bring you some of the agency's best adverts. As a body of work, the years of ads for Toyota would have to receive my Grand Orchid.
From the slogan "Everything keeps going right" (which is one of the best brand summations I have ever seen) to the go-karts roaring down the hill;
to "My dad's Hilux is tougher-er than yours"
the sexy woman who nicks rally star Giniel De Villiers's racing Hilux and shows the boys how it should be done;
and last but not least Buddy, perhaps the most loved animal character in the history of South African advertising.
* Don't miss the FCB special commemorative supplement in the Saturday Star, Pretoria News, Weekend Argus and Independent on Saturday.