Ivanka Trump markets bracelet after TV show

Republican President-elect Donald Trump's daughter Ivanka Trump arrives at Trump Tower in New York. Picture: Carlo Allegri

Republican President-elect Donald Trump's daughter Ivanka Trump arrives at Trump Tower in New York. Picture: Carlo Allegri

Published Nov 16, 2016

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New York - A gold bracelet worn by Donald Trump's daughter Ivanka Trump during a television appearance in the US has fuelled a debate about how the president-elect will manage his dual roles of president and businessman.

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Ivanka, 35, wore a $10,800 (about R153 000) bracelet from her own company Ivanka Trump Fine Jewelry during the Sunday television interview for the programme 60 Minutes, in which she appeared with her father and other family members.

On Monday, the company emailed a "style alert" accompanied by a photo of Ivanka wearing the bracelet on the programme which was watched by 20 million people.

"Style Alert: Ivanka Trump wearing her favourite bangle from the Metropolis Collection on 60 Minutes," the alert said.

The email was also received by journalists, some of whom were unimpressed by the marketing strategy.

"It is already happening: Trump family sees President of United States as a marketing opportunity," New York Times journalist Eric Lipton wrote on Twitter.

In July, Ivanka was criticized for promoting a dress from her own collection which she wore during one of her father's campaign events.

Donald Trump's children Ivanka, Donald Jr and Eric, and his son-in-law Jared Kushner have also been selected for his presidential transition team, potentially creating conflicts-of-interest with their business ventures.

dpa

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