Marketing association out to improve professionalism

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Staff reporter

With the appointment of two new board members, a chairman and a CEO, the Marketing Association of SA is well-positioned to continue its role as an objective voice of the country’s marketers.

The new board members include CEO for Ads24 Linda Gibson and CEO for FNB Share Investing Gusta Binikos.

Corporate affairs director for McDonald’s Sechaba Motsieloa was elected chairman.

The marketing association’s CEO, Lovemore Mushayanyama, said: “With such experienced leading marketers joining our board, we are confident our efforts to represent the best interests of marketers and their contribution to business will continue to be upheld. We also recognise the importance of having a board that represents all industries and sectors, from banking to [fast-moving consumer goods] to telecommunication.”

The association has set itself the mandate of improving professionalism. With this in mind, it works to ensure that marketers throughout SA uphold set ethical and professional standards. In this way, it seeks to sustain and develop credibility for the industry.

The association reflected on some of its outstanding achievements this year. Most notable was the extensive awareness created around the Chartered Marketing SA designation.

The designation propels marketers to the same professional stature as chartered accountants, which automatically enhances the qualifications of the holder.

Also, the organisation was instrumental in mediating between the affected parties in the industry funding issue for the Advertising Standards Authority of SA (ASA) and the SA Audience Research Foundation.

The association suggested that a transparent add-on levy was essential for the sustainability and growth of the ASA and the research foundation.

The proposed system of direct collections by media associations should also be regulated to ensure all members are contributing to the same degree.

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