Google offloads Frommer's after less than year

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REUTERS

Google had intended to use the popular brand to beef up its own local content, listings and reviews, executives said at the time.

San Francisco - Google has sold the Frommers' line of travel-guidebooks, acquired just eight months ago from John Wiley & Sons to strengthen its trove of local content and reviews, to founder Arthur Frommer.

Google had intended to use the popular brand to beef up its own local content, listings and reviews, executives said at the time. To that end, it has spent the past few months integrating Frommer's travel content into Google+, its social network, and other services, a company spokesperson said.

The Internet search leader will also license “certain travel content” to Frommer's founder, the spokesperson added without elaborating. No financial terms were disclosed.

With the return to its founder, Frommer's has come full-circle after a 55-year journey that began in the early years of commercial air travel.

In 1957, Arthur Frommer, a former US soldier, released his European sightseeing book, entitled Europe On 5 Dollars A Day, after fellow GIs snatched up a similar guide that Frommer had distributed while he was stationed in Germany.

Written in a breezy style and appealing to the budget-conscious, the slim book encouraged Americans across a broader economic spectrum to venture overseas in the flush postwar era. - Reuters

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