Microsoft to surpass Yahoo in ad revenues

Comment on this story
iol scitech sep 18 Taiwan Microsoft AP 'Customers are embracing our latest technologies from Surface Pro 3 and Office 365 to Azure and SQL Server,' Microsoft chief operating officer Kevin Turner said.

New York - Microsoft is expected to overtake Yahoo for the first time in digital advertising revenues, a research firm said on Tuesday.

The survey by eMarketer represents a setback for Yahoo's effort to return to its glory days as an Internet pioneer.

The report said Google will extend its domination of the global digital ad market this year, with a 31.45 percent market share, while Facebook will see its share grow to 7.79 percent.

Yahoo's ad revenues will increase by around 2.7 percent to $3.53-billion, but its growth will be slower than the rest of the fast-growing sector, eMarketer said.

Microsoft meanwhile is expected to see 20 percent growth in ad revenues to $3.56-billion, for a 2.54 percent market share.

The total market for digital ads is expected to grow by 16.7 percent to $140-billion, the survey said. Facebook and Twitter are expected to see the fastest growth, eMarketer said, although Twitter's market share will remain below one percent.

The news comes with Yahoo set to report quarterly results, two years into the reorganisation launched by chief executive Marissa Mayer. - Sapa-AFP

Hungry for more scitech news? Sign up for our daily newsletter



sign up
 
 

Comment Guidelines



  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.