Zofari, Yahoo join forces

Comment on this story
iol scitech nov 19 Yahoo Data Security AP Yahoo's longtime outside counsel, Marc Zwillinger, who was lead attorney in the unsuccessful fight against the government's data demand, calculated the cost of resistance at more than $25-million after the first month.

San Francisco - Yahoo said on Tuesday it was bolstering its local search capabilities by absorbing the team from the smartphone recommendation app Zofari.

“Zofari and Yahoo share a common goal to make the world an easier place to explore for as many people as possible,” California-based Yahoo said in an email.

“We're thrilled to welcome the team to Yahoo, where they will join our growing search organisation and continue to build amazing discovery experiences.”

Yahoo is not acquiring the company but is integrating the team from Zofari to improve local search in the face of services from Google, Yelp and others.

A statement on the Zofari website said that “our team is joining Yahoo, where we will continue to build amazing discovery experiences at a scale we've only dreamed of” and that the Zofari app would still be available.

Zofari describes itself as a “Pandora for Places,” in reference to the online radio group that creates customised music lists.

“Using your favourite restaurants, bars and neighbourhoods, we create customised stations that show you the most similar places around you,” according to the Zofari site

“Your stations will update whenever you change locations, revealing awesome hidden gems and making discovering new places as easy as exploring your hometown.” - AFP

Hungry for more scitech news? Sign up for our daily newsletter



sign up
 
 

Comment Guidelines



  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.