Amazon unveils ‘Fire’ smartphone

San Francisco - Inc Chief Executive Officer Jeff Bezos unveiled a “Fire” smartphone on Wednesday with free, unlimited photo storage, jumping into a crowded field dominated by Apple Inc and Samsung Electronics.

Bezos, in a rare media appearance, touted features that Amazon hopes might help the 4.7-inch device stand out from the pack, including an option that helps users easily buy products and TV shows that the phone recognizes.

Amazon CEO Jeff Bezos introduces the new Amazon Fire Phone in Seattle. (AP Photo/Ted S. Warren). Credit: AP