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A staff member of Sony Ericsson submerges the newly-launched Xperia Active phone into a bowl of water.
Johannesburg - Stuff, South Africa’s leading gadget magazine, has announced the country’s best gadgets for the year.
Sony Ericsson featured among the 11 winners from 74 contenders shortlisted in 11 categories as well the results for the Product of the Year in the Best Youth Phone category which involved a survey among a group of over 5 000 South African consumers.
The 2011 Gadget Awards saw the Sony Ericsson Xperia Active coming out tops for the Sports & Fitness Gadget of the Year. The Xperia Active is a dust proof and water resistant compact smartphone for those with an active lifestyle.
The Android device sports Reality Display with a Mobile BRAVIA Engine and a 5mp camera with HD video functionality. Xperia active uniquely incorporates wet finger tracking, to ensure the phone works perfectly when either the screen or a user’s fingers are wet.
The Xperia PLAY was awarded top place as Product of the Year in the Best Youth Phone category in a consumer survey. The Xperia PLAY is the first PlayStation Certified device with access to most major titles on the Android Market.
“Sony Ericsson is extremely proud to be accoladed for these two awards and we look forward to going into 2012 on a positive foot and raising the bar with new and innovative products.” commented Colin Williamson, marketing manager at Sony Ericsson South Africa.
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